deepexperience

Fernando has over a decade of professional experience at General Shopping and Outlets do Brasil S/A where he led the Outlet Centers division, focusing on innovative strategies for project management and development. 

His journey includes expansion into key markets such as São Paulo, Brasília, and Rio de Janeiro, always aiming to maximize results and to enhance the consumer experience.

Fernando is also Founder and Entrepreneur of a company specializing in Data Science and Business Intelligence.

In parallel, he is dedicated to education, sharing his knowledge in strategy, commercial management, and marketing as a Professor at Fundação Getulio Vargas. His approach is guided by the integration of theory and practice, preparing professionals to lead in dynamic business environments. 

Fernando values optimism and strives to be a reference in quality and innovation, both in teaching and retail.

Based in Sao Paolo, he is in charge of the development of TORG in Latin America and the Caribbean.