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The Outlet Resource Group (TORG) today begins its 3^rd annual partnership with the American Legion Auxiliary (ALA) to raise money for veterans, active-duty military, and their families as a part of National Poppy Day®. TORG’s program called “Honoring the Brave” is being held at six US Outlet Centers from Monday, May 15th – Memorial Day Monday, May 29^th.  We encourage shoppers and visitors to TORG Outlet Centers to make a donation to the ALA to receive a discount at over 30 participating retailers.

Each person making a donation will receive a poppy to wear on their lapel and a Poppy Savings Card. All donations received will be used by the American Legion Auxiliary for their programs that support veterans, military, and their families.  

Poppy Savings Card: Shoppers making a donation will receive a Poppy Savings Card that will provide them 25% off a full priced item and 10% off an already discounted item at participating retailers. Some restrictions apply. See card for details. 

TORG Outlet Centers: The Honoring the Brave program will be held at six participating TORG US Outlet Centers including: Lincoln City Outlets (Oregon), OKC Outlets (Oklahoma), Outlets Nags Head (North Carolina), Outlets Ocean City (Maryland), Outlets Park City (Utah) and Outlets & Marketplace Williamsburg (Iowa).

Participating Retailers: Over 30 unique retailers have signed up to participate in TORG’s Honoring the Brave program. Retailers include national favorites like Columbia Sportswear Company, Guess Factory Stores, Le Creuset Outlet, Levi’s Outlet, Michael Kors, Old Navy Outlet, Sperry, Tommy Hilfiger, Volcom, Under Armour, and many more. Plus, you will find many local retailers participating in the program as well. 

Local Programming: American Legion Auxiliary and other community partners will be hosting other activations along with local TORG teams such as flag ceremonies, military displays, city proclamations, and community musical performances. 

Prior Year Success:  In the past 2 years TORG Outlet Centers have raised $17,553.92 for the American Legion Auxiliary to support and honor the sacrifice of those who serve by enhancing the lives of our veterans, active-duty military and their families.

Individual TORG Outlet Center Details: More details about a specific center’s Honoring the Brave program and where donations can be made at each center.  Please visit the center’s website event page for more information:

• Lincoln City Outlets: www.lincolncityoutlets.com

• OKC Outlets: www.okcoutlets.com

• Outlets Nags Head: www.outletsnagshead.com

• Outlets Ocean City: www.outletsoceancity.com

• Outlets Park City: www.outletsparkcity.com

• Outlets & Marketplace Williamsburg: www.shopomw.com

About TORG

The Outlet Resource Group (TORG) is a global alliance of experts focused on the acquisition, management, marketing and leasing of outlet shopping centers in the United States, Latin America and Europe. The team has collectively over 250 years of outlet experience across over 65 outlet centers. TORG offers unique in-house marketing and leasing services through a fully integrated, customer-focused, value-adding team structure. TORG works with owners and developers to strategically reposition underperforming assets, maximize the performance of existing centers, develop new outlet center destinations and provide professional guidance on retail expansion. TORG is the operating partner for Singerman Real Estate retail centers including OKC Outlets, Lincoln City Outlets, Outlets Nags Head, Outlets Park City, Outlets Ocean City and Outlets & Marketplace Williamsburg. For more information, visit outletresource.com.

About American Legion Auxiliary

The American Legion Auxiliary (ALA) is a community of volunteers serving veterans, military, and their families. Our members also support the mission of The American Legion in improving the quality of life for our nation’s veterans. Proud sponsor of ALA Girls Nation, National Poppy Day® and recognized for advocating for veterans on Capitol Hill, the more than 600,000 ALA members across the country volunteer millions of hours annually and raise millions of dollars in service to veterans, military, and their families. Founded in 1919, the ALA is one of the oldest patriotic membership organizations in the U.S.A. To learn more and to volunteer, join, and donate, visit ALAforVeterans.org.

About National Poppy Day

The red poppy is an internationally recognized symbol of sacrifice and has been worn by Americans since World War I to honor those who served and died for our country in all wars. It reminds Americans of the sacrifices made by our veterans while protecting our freedoms. Wear a poppy to honor the fallen and support the living. In 1920, the poppy became the official flower of The American Legion Family. In 2017, the United States Congress designated the Friday before Memorial Day as National Poppy Day®. For more information, visit PoppyDayUSA.org.

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