Sweet dreams are made of this: IT’SUGAR candy store opens in OKC Outlets

March 27, 2023

By Jean Williams for The Oklahoman

Oklahoma City residents have a new destination for all things candy with the state’s first It’Sugar store now open at the OKC Outlets.

The 3,200 square-foot store joins more than 100 others in the United States and Canada. Oklahoma City’s It’Sugar, 7624 W. Reno Ave., Suite D-465, can be found at the OKC Outlets between Zumiez and Crocs.

The OKC Outlets website calls the store “a land of make believe come true for the stylish and young at heart; an ultra chic, super sweet candy land adventure.”

The company, which refers to itself as a “retailtainer,” — a portmanteau of retailer and entertainer — specializes in candy and candy merchandise of all types, from nostalgic to those currently trending on social media.

Shoppers can expect to find everything from scented candles, apparel and plush to their favorite candy including brands like Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst along with retro and international candy.

It’Sugar carries many familiar brands, but is also known for their own “absurd sugar innovations that celebrate light hearted rebellion,” according to the company website.

It’Sugar is open 11 a.m. to 7 p.m. Monday through Saturday and noon to 6 p.m. on Sunday.

The new It'Sugar retail shop located in the OKC Outlet at 7624 W. Reno Ave. D-465 in Oklahoma City, Okla. on Monday, March 27, 2023.
The new It'Sugar retail shop, pictured Monday, March 27, 2023, is located in the OKC Outlet at 7624 W Reno Ave. D-465 in Oklahoma City.

View the original new article in The Oklahoman.