Chain Store Age: OKC Outlets Displays New LookNovember 15, 2017
The Outlet Resource Group threw a party to introduce Oklahoma City residents to their re-branded and refurbished outlet center.
TORG purchased the 394,000-sq.-ft. property for $130 million last year, and immediately set about creating a more modern environment for its tenants, which include Banana Republic, Smashburger, Polo Ralph Lauren, Old Navy, Perry Ellis, Nike, and Michael Kors.
New paint comprises much of OKC Outlets’ new look. Additional signage will soon follow, according to TORG principal Lisa Wagner, who said the center is 90% leased.
Instead of an unveiling, OKC Outlets had an “unzipping.” The backdrop for the ceremony was a huge “before” image of the center with a zipper that was unzipped to reveal the new look.
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