Lisa brings 25 years of domestic and international outlet experience to TORG. Lisa applies a global perspective to outlet center development, including site identification, feasibility assessment, business and strategic planning and marketing strategy to maximize asset value and investor returns. Lisa has overseen the grand opening and/or marketing of more than 50 centers around the world.
Lisa began her career in the industry in 1988 as Vice President and Director of Marketing for McArthur Glen Group, where she was an active participant in the company’s development program while creating and implementing marketing programs for the company’s portfolio. Lisa’s role expanded to encompass both corporate and consumer marketing as the company grew into the nation’s premier developer, owner and operator of outlet shopping centers. Lisa was instrumental in the company’s 1994 IPO, one of the first in the sector.
Building on this success, Lisa pioneered US outlet development in Europe. With McArthur Glen Europe, Lisa established the first American-style outlet center in England, followed by the first American-style center in Troyes, France. As a founding partner of Outlet Centres International (a London-based subsidiary of Lehman Brothers), Lisa opened centers in Scotland and Sweden. Lisa also successfully shepherded a five-year conflict to achieve planning consent for a center in Zweibrüecken, Germany, on the site of a former NATO airbase.
For the past ten years, Lisa’s return to North America has focused on outlet center development and turnaround projects as a Partner in EWB Development LLC. Through QTM, Inc., her pre-existing marketing consultancy, Lisa has also handled numerous high-profile marketing projects and maintained a strong presence in the European outlet community, celebrating the grand opening of the Norwegian Outlets in 2013.
The formation of TORG is the culmination of all of these experiences in the US and abroad, synthesizing the knowledge gained and the collaboration with other best-in-class industry experts.
Lisa focuses her successful background, knowledge and expertise on the turnaround of underperforming assets, hybrid project repositioning and new center development utilizing a team-based, multi-disciplinary approach. Lisa is well known and respected for her success in creating strong brand positioning and elevating company and center profiles.
As a Principal at TORG, Lisa is primarily responsible for the company’s new business and client relationship management areas and is co-leader of the business and strategic planning and implementation functions.
Lisa is a member of the International Council of Shopping Centers (ICSC), serves as Chair of the Outlet Marketing Alliance (OMA) and is a frequent speaker at conferences domestically and abroad.