TOM SCHNECK IISENIOR VICE PRESIDENT OF MARKETING
Tom brings over 25 years of shopping center marketing experience to TORG from his career leading a variety of retail marketing formats including outlets, lifestyle centers, regional malls, urban destinations and global tourist attractions.
As Senior Vice P resident of Marketing for TORG, Tom develops the overall marketing strategy for the company and our partner centers, including planning, customer experience, media planning, branding, retailer development, events and tourism.
Prior to joining TORG, Tom lea d the marketing department for CIM Group’s premier retail centers across the country including the iconic tourist attraction, Hollywood & Highland – home of the Academy Awards. Earlier, while still based in Southern California, Tom led the marketing team at Simon’s Desert Hills Premium Outlets. At GGP, Tom served as the Director of Field Marketing for a portfolio of centers on the West Coast and in the Northeast, including high profile properties like Ala Moana Center in Hawaii, Fashion Show in Las Vegas and Tysons Galleria in the Washington, DC market.
Tom started in the shopping center industry in his hometown of Pittsburgh, PA, while attending California University of Pennsylvania. After graduating, he developed his skills working for the Cafaro Compan y and Forest City Enterprises in the greater Pittsburgh region. In 2009, Tom joined The Peterson Company’s flagship new development, National Harbor, as the Director of Sales & Events, building the property’s signature event program.
Tom is a member of th e International Council of Shopping Centers where he has earned the Certified Marketing Director accreditation.
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