Chain Store Age: Big mixed-use project underway in Overland Park
One of the more high-flying mixed-use projects in the nation is poised to spread its wings over Northeastern Kansas.
Ten years ago, Doug Price saw a few schools rise up on a 300-acre farm site in Northeastern Kansas, foresaw residential construction to follow, and envisioned the rise of a new community on the site. The president of Price Brothers acquired the Overland Park, Kansas, property, and started erecting single family homes there in 2015 along with a grocery-anchored shopping center. Next to surface was a major employer in Shawnee Mission Health Blue Valley.
This year, however, the totality of Price’s vision begins to take shape.
Ground has broken on the remainder of the $750 million mixed-use Bluhawk project, which Price Brothers promises will bring retail and entertainment attractions not seen there before in Overland Park, an upscale suburb of Kansas City. They include:
- An indoor multi-sports facility to be managed by Sport Stable that will become the regional base for teams in an amateur hockey league comprised of promising players at several age levels. Price Brothers expects it to draw 1.5 million visitors a year.
- A 316,900-sq.-ft. outlet retail center to be leased and marketed by The Outlet Resource Group.
- A 40,000-sq.-ft. branch of Cosmosphere, a Hutchinson, Kans., Smithsonian-affiliated museum housing the world’s largest collection of artifacts from the U.S. and Russian space programs
Price said his company took the time to let Bluhawk evolve as a community before embarking on the retail portion of the project. “We could have built the lifestyle center with the department store bookends, but thank goodness we didn’t,” Price said. “We came to decide that the future was direct brand merchandising and brought in TORG to create the outlet center.”
The first phase of Bluhawk is due to open in 2020, with Phase 2 planned to open soon after. The completed project will include a civic center, three hotels, 80,000 sq. ft. of office space, and an 800-stall parking structure.