On June 1, 2016, Rochester, NY-based Wilmorite announced that it will convert The Marketplace Mall to Marketplace Outlets. Wilmorite appointed TORG to conduct a feasibility assessment related to the potential conversion and will continue to partner with TORG on the leasing and marketing as the project moves forward.
The conversion will be a first-of-its-kind full conversion of an enclosed regional mall to an outlet center and will fill a void in the Rochester market for outlet and value retail.
The announcement of the conversion has received significant attention from the Rochester media:
A New Venue for Shoppers – Rochester Democrat & Chronicle
Marketplace Mall to become a ‘regional outlet center’ – WHEC (NBC – Channel 10)
Marketplace Mall To Become Outlet Center – WHAM AM1110
Marketplace mall Transforming to Indoor Outlet Mall – Time Warner Cable News