TORG Selected by Wilmorite in Conversion of The Marketplace Mall to Marketplace Outlets

On June 1, 2016, Rochester, NY-based Wilmorite announced that it will convert The Marketplace Mall to Marketplace Outlets. Wilmorite appointed TORG to conduct a feasibility assessment related to the potential conversion and will continue to partner with TORG on the leasing and marketing as the project moves forward.

The conversion will be a first-of-its-kind full conversion of an enclosed regional mall to an outlet center and will fill a void in the Rochester market for outlet and value retail.

The announcement of the conversion has received significant attention from the Rochester media:

A New Venue for Shoppers – Rochester Democrat & Chronicle

Marketplace Mall to become a ‘regional outlet center’ – WHEC (NBC – Channel 10)

Marketplace Mall To Become Outlet Center – WHAM AM1110

Marketplace mall Transforming to Indoor Outlet Mall – Time Warner Cable News

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Mitchell Brown

Mitchell Brown

Chief Operating Officer & Senior Vice President of Marketing